About Eliette

Eliette is a love letter to the engagement ring of the present—and the future. Founder Jenny Chung Seeger envisioned writing a letter to her daughter Eliette about modern love and the meaning of commitment—to one another, to the planet. “Dear Eliette,” she writes, and the legacy these rings carry is what follows.

We design modern engagement rings with lab-grown diamonds sourced from labs that use renewable energy. Sustainable and affordable, they’re molecularly identical to mined diamonds. We believe that an engagement ring shouldn’t be prohibitively expensive to be the ultimate expression of our love, and that the cost of the ring should never equate with the value of our commitment. Our rings are designed to be imbued with new meaning, for generations to come.

Eliette is based in San Francisco, where Jenny’s first shop, No.3 Fine Jewelry, is also based. We’re proudly a women-led team, dedicated to fostering an inclusive, welcoming, and diamond-loving workplace. All of our rings are made entirely in the U.S.A.

Meet The Team

Jenny Chung Seeger

Founder & Owner

For over 15 years, Jenny Chung Seeger’s approach to boutique retail has taken San Francisco by storm. After graduating from U.C. Berkeley with a degree in Economics, her keen eye for design and fashion led her to found clothing store Acrimony in Hayes Valley in 2008, a boutique dedicated to highlighting the best in emerging and hard to come by contemporary designers. After shoppers pressed for more from her then small collection of jewelry, Jenny founded No.3 Fine Jewelry in 2013 and turned it into one of California’s must-see jewelry stores. With Eliette, Jenny takes her eye for curation and design to new heights, looking at lab diamond engagement rings in a way no big-box company ever could.

When she isn’t slinging bling, Jenny is an active mom to Graham, 7, and Eliette, 4, an avid glamper, michelada connoisseur, and lover of the arts.

Bliss Lau

Lead Designer

Bliss Lau's visionary approach to jewelry design is intrinsically rooted in the concept of jewelry as a physical experience—inspired by sensuality and structure. Throughout the evolution of her work, Bliss has elegantly juxtaposed dichotomous relationships—bold and delicate, bound and free, organic and linear—and embraced the interplay between them to create both fluid and kinetic forms.

Raised in Honolulu, Hawaii and educated at Parsons, Bliss Lau is based in New York City where she frequently draws inspiration from such diverse sources as the bold writing of Anaïs Nin, the mathematically precise art of M.C. Escher, and the elegant architecture of the Chrysler Building and Brooklyn Bridge.

Chi Dilag

Assistant Designer

A seasoned jewelry designer whose artistry can be seen in many custom pieces at boutiques, such as San Francisco’s No.3 Fine Jewelry, Chi has an undeniable knack for bringing stones to life. Away from her precision tools, Chi is a star baker, mom to adorable James, and a karaoke queen!

Dionne Ting

Production Manager

With over a decade of experience in the jewelry and textile industries, Dionne's love of perfectionism and full-cycle production processes makes her the perfect fit for our fast-paced production team. Away from the bench, Dionne is a loving mama to daughter Milla and son Soren.

Krystina Tran Gunning

Director of Marketing

With her eye for sophisticated composition and deep-rooted love for the arts, Krystina has led the marketing and experience teams for multi-million dollar concert venues including Bing Concert Hall and Frost Amphitheater, intimate arts and music festivals, and fine jewelry retail for nearly a decade. She believes that interaction with truly good design—be it on a stage or on your hand—is a crucial part of life. Krystina was raised in Houston and Southern California and educated at Stanford University.

Away from the world of gold and diamonds, Krystina enjoys exploring new cities, going to concerts, and is a mama to the sweetest one year old, Isabel.

Reed Marting

Marketing and Design Associate

With a degree in Art Practice from University of Michigan and years of graphic design experience, Reed is a marketing specialist with a love for jewelry that spans generations in her family. Raised in Southern California with a stint in the midwest, Reed is new to San Francisco and can often be found exploring as many restaurants and local hikes as time will allow.

Alyssa Ashley

Marketing and Operations Coordinator

Drawing on her experience as a Registered Nurse (RN) with a Bachelor of Science in Nursing (BSN) from the University of San Francisco and her lifelong love for all things creative, Alyssa brings her precision, empathy, and top-notch care skills into the fine jewelry industry. Beyond her professional endeavors, she finds delight in attending vibrant music festivals, exploring nature through hiking, and satisfying her wanderlust through travel. Adding to her adventures is Kage, her devoted dachshund companion.